| French women's clothing exports fell 23.7% in the first half of China |
According to the latest data from the French women's wear clothing association, the French apparel sales recorded a 3 year low, the first half of 2016 fell 2.8% to 4 billion 900 million euros.
French women's clothing association will continue to affect the industry downturn situation due to the terrorist attacks of France and the cold, rainy weather in spring. OIS Le Lout Pierre-Fran, the new president of the association, said the industry is currently without any growth momentum, the only good news is that exports continue to grow. According to the French Tourism Bureau data, 1-8 months, the number of French tourists fell by 7%, which accounted for 7.6% of women's clothing department store channel caused a certain blow. The association said that in the two quarter, especially tragic, only on April sales fell by 8.2% in one month.
The first half of 2016 the French women's garment exports amounted to 1 billion 500 million euros, an increase of 1.2% weak, but since the financial crisis has been rising for eight consecutive years. The EU is the French women's clothing exports the largest market, the first half of the year accounted for 55%, of which exports to Italy, Spain and the UK sales increased by 9.8%, 17.5%, 9.1%, also exported to the United States and the Russian market also has 5% and 4.7% increase. However, exports to the weakness of the big Chinese market has plummeted 23.7%, the same decline in the export market in Japan 2.3%.
In addition to women's clothing, the first half of 2016, France's children's clothing market also has a 0.7% decline, only men's sales rose 0.3%, while the overall clothing market fell 1.6%.
France's most famous fashion brand Christian Dior Couture Dior brand released by the end of July data show that in 2016 1-6 months of fiscal year 2016, the second half of this year, Christian Dior Couture Dior brand revenue year-on-year reduction of 2% to 893 million euros, operating profit 30.2% more recorded huge decline, from 106 million euros last year fell to 74 million euros, and half of the fiscal year (2015 7-12 month) can achieve 12.5% growth. Christian Dior Couture brand Dior CEO Sidney Toledano pointed out that during the period of brand performance by tourist traffic reduced the influence factors of the strike, France and other European countries, Japan and Hong Kong and Macao and many other markets, only the United States, Switzerland and Europe off after the referendum currency devaluation and no recent terrorist attacks by tourists as a tourist safe harbor of British growth.
Along with Christian Dior Couture Chanel SA France Dior brand Brand Company Chanel holding company Chanel International BV in August to the company is located in Holland Amsterdam chamber of Commerce submitted data show that Chanel International BV ended in December 31st 2015 fiscal year revenue of $6 billion 240 million, $5 billion 500 million, down 17%.
The current global economic downturn, geopolitical tensions, exchange rate fluctuations affect the consumer market, while the French women's market is dominated by high-end brands, particularly affected, in fact, as consumers tend to cautious consumption strategy, the global women's market is in a state of atrophy.
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